Flash Technology was
developed by Macromedia Corp. Flash is now owned by Adobe Corp. Flash can easily create extremely fascinating and
attractive things like websites, presentation movies, games,
cartoons, etc. It's no wonder that websites developed in Flash are
quite popular with Internet users, as such sites represent the
company or/and its products in the most powerful, modern way. |
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HTML and Flash are both used to
build websites. They are both used for web development but there are
some distinct differences.
HTML
A code to place and
organize text, pictures and even Flash onto a web page. HTML is very
efficient at displaying and organizing web pages and keeping the
file size of the web page to a minimum.
FLASH
Flash is
a multimedia tool commonly used create animations and web pages for
the web. Flash is not as efficient at creating web pages as HTML and
its file size is generally larger resulting in a longer/slow load
time for web pages. Furthermore, Flash is more complex to
design/build a website resulting in a longer creation
time—Time=Money. |
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| Flash design
can be used for almost any web application. Flash is an amazing
technology and, if used by professional web designers experienced in
Flash design for business sites, can be a valuable enhancement to
your website. Our Flash designers have the commercial
experience necessary to know how best to use Flash design to enhance
a site for its specific target audience. Have a look at our Flash
design samples to get an idea of some of the ways
Flash web design can be used. |
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Unless a
large percentage of your target audience is disabled or likely to be
using very old browsers, Flash web design can be used to enhance
just about any site. But exactly how Flash design is integrated into
the site will depend on your site's objectives and target
market.
This is where Verrex's web design
consultancy comes in. Our Flash designers are well versed
in providing commercial website design for a wide variety of
industry sectors. We will provide website consultancy to establish
your requirements and whether or not Flash design would enhance your
site. |
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How much or
how little of your site is designed in Flash depends on your site's
intended use and target audience. For most sites it is neither
appropriate nor necessary to have a website designed entirely in
Flash. Instead Flash design can be added to specific sections of the
site as a way to enhance a site's offering.
Flash design
lends itself very well to enhancing a site by using the technology
to create interactive quizzes, games, chat rooms, message boards,
etc. If they are appropriate for your site these features all add
value and increase "stickiness". Flash can also help to increase a
website's usability by making certain aspects, such as order forms,
easier to use. Our professional Flash designers can provide
consultancy to determine how to make the best use of Flash on your
site. |
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If a site is
designed entirely in Flash or the text and navigation is only in
Flash then the search engines will not be able to index the site.
Depending on your target audience search engine positioning may or
may not be important to you. If it is, it will be necessary to
ensure that the site's text and links are indexable or that
appropriate workarounds are put in place - such as a second html
site or html information pages.
If you have identified search
engine marketing as being important to your online presence our
Flash web designers and search engine
consultants will work closely together to ensure that
you get a professionally designed, engaging website that will be
able to achieve high search engine rankings. Flash can still be an
important and visually appealing part of your site, but by ensuring
that the elements important to the engines are in a format they can
index you get the best of both worlds. |
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| Adobe's new
version of Flash, Flash 8, makes it possible for a Flash designer
to ensure that the site can be accessed by those using screen
readers provided the user downloads a plug-in. As a site
rarely needs to be designed entirely in Flash, especially if a
substantial percentage of your target audience use screen readers,
accessibility features and a Flash detection sniffer are usually
sufficient to ensure that the site will be
accessible. |
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| When customers come to
your site they will likely make an immediate evaluation of the
quality of your product or services based on their first impression.
This first impression is your web site. Not so much what it says, as
how it looks. People are visual by design and make judgments based
on visual cues. No matter how great your company is, most people
will not go past your home page if the site is not aesthetically
pleasing and easy to navigate. This is where we come in. |
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